I once was meeting with a patient, and as I usually do, I asked him how he had heard of me. He answered by citing a newspaper article which I knew in fact was extraordinarily negative about the BTD. When I asked him what he thought about the article, he answered that his sister had had such wonderful results with the program, but he had never gotten the name of the book from her! The article has simply served to give him a way to find me. He was grateful for that.